Norman has over 35 years of experience in the lodging industry, starting as a front desk representative and working his way up through the business. He has acquired, developed or operated dozens of hotels in his career. In 2000, he founded National Hospitality Services (NHS), which currently manages 25 hotels nationwide. NHS-managed hotels have been recognized as leaders within their brands for operating performance, quality and service. Norm serves on several community and industry boards, and earned a Bachelor of Commerce Degree (Honours) from the University of Manitoba.